LUCY HODDER

Bold, bright and funny, this campaign for Bella + Duke’s new rebrand played an essential role in communicating their revitalised tone of voice and visual style to new and existing audiences.

The ads would primarily be aired on Youtube unskippable, whilst having an initial stint on linear TV to kick-start that trust-factor that still hits best on our traditional old tellies. They would be edited down into short duration vertical formats for online use on Tiktok, Instagram, Youtube Shorts and Facebook.

The result was a suite of over 50 deliverables in formats ranging from 6 second Youtube bumpers, to the full 30 second TV ads. The key was the modularity of the creative – with 6 different dream scenarios, they could be cut down or brought up to almost any length, allowing the client to test and choose the most performant scenarios.

I worked alongside Producer Josie and the clients to craft these scenarios, acting as a creative consultant across production and post (and wrangling all of those deliverables!) once the scripts were in place.