LUCY HODDER

This ad for OneFamily was so much fun to develop and script. They came to us with a format – the old vs the young opinions when it comes to saving. A classic timeless argument. This time, they wanted to push the boundaries and take some risks.

We came up with four concepts, of varying degrees of risk, all targetting heavily towards a Gen Z audience. A bus scenario, a charity shop... And a tarot reading. 

When a client chooses to take a risk on making the wild-card script, you have to embrace it with both hands. We got a great director on board, Grant Taylor, who brought my script to life in ways I could only dream of! Ah, they grow up so fast.