LUCY HODDER

This Wowcher campaign's primary objective was to get their Wow back. They wanted to turn heads, and bring back their name as TV's mischeiveous enabler of joy. They would do this across multiple platforms, with a return to big media spends and the public's hearts. 

Wowcher came to us looking for something playful, something diverse and flexible, and something that could evolve over time. Our challenge was that we had to show so many products over so many scenarios: it had to be modular, and performant, and funny. Not an easy task. 

Over multiple creative sessions and workshops, one day, finally, we landed on it. The idea. O' Fortuna, with the lyrics rewritten to dramatise the products sold on the website. 

I worked with composers and licensers at CoverSync to develop the final suite of musical tracks, and worked alongside director Greg Simmons to make sure this ad kept its humour and pizazz.